In effect, that's "nearly as far.
Facebook gets more page view than wiki, but no-one would suggest turning wiki into facebook to get more views.
There's plenty more to cover.
Incidentally, Adam is a coder generously working for the Wikipedia community, not "leading" it.
What do you think is the problem of a more realistic slogan? The ones used on the front page were crude and obvious.
If 81 is volunteering to be the official time keeper for ITN attaching times to each item I'm sure people won't mind sticking more carefully to chronological order.